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Sort Rehearsal Rooms joins the musically renowned Baltic Triangle

Sort Rehearsal Rooms joins the musically renowned Baltic Triangle

Sort Rehearsal Rooms has landed itself a home in our city’s thriving quarter, the Baltic Triangle.

Elevator Studios is just one of the places famous faces record their hits and Sort Rehearsal Rooms will now be another.

Miles Kane, The Wombats and Ian Brodie are just some of the artists who have used Elevator Studios.

Steve Levine who is a producer of culture clubs albums has his own recording studio in our rockstar capital.

Sort Rehearsal Rooms has axed its marketing budget to promote unsigned bands.

The music industry spends a lot of money promoting their rehearsal rooms rather than artists or bands.

Lee Mitchell – founder of Sort Rehearsal Rooms – has decided to help bands from around Liverpool instead of promoting his rooms.

On May 18th, he announced the news to give unsigned bands the opportunity to compete and win a budget to promote their track on video streaming service, Spotify, Facebook or SubmitHub.
The bands have to rehearse at Sort Rehearsal Rooms over the next month and three lucky winners will be picked.

This idea has intrigued big names such as Ed Sheeran, Dan Croll and Two Door Cinema Club.

Dan Croll – British singer-songwriter – moved to Liverpool when he was 18 to start a career in music.

Irish Indie rock band, Two Door Cinema Club, took to Twitter to promote their friends new idea.

Lee’s idea came from other rehearsal rooms spending tens of thousands of pounds promoting themselves and he knew he could not compete with that.

He spent everything he had on quality equipment for the rooms, and thought well and hard about the location.

He chose to build state of the art rooms in Cains Brewery, Northern Lights, in Liverpool’s Baltic Triangle; opening its doors in April 2017.

Lee didn’t go into the business to make money, but to generously help young musicians start their music career and maybe discover the next big thing.

Sort Rehearsal Rooms is going to work with the three chosen bands to record a demo, illustrate a plan to release it and this is all complete with a promotion budget.

Lee said:

“It may not be a life-changing sum, but it’s enough to make a difference.

And besides, it’s all about the music.

Let’s make Liverpool a city full of musicians again.”

You can read more on: sortrehearsalrooms.com

About Russell Gannon

Marketing Director for Baltic Triangle Area CIC and Entrepreneur with businesses located in the Liverpool City Region